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	<title>www.congresstnt.com &#187; Marketing</title>
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		<title>Audi&#8217;s Green Police</title>
		<link>http://congresstnt.com/audis-green-police/</link>
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		<pubDate>Fri, 26 Feb 2010 03:01:23 +0000</pubDate>
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				<category><![CDATA[Autos]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://congresstnt.com/?p=251</guid>
		<description><![CDATA[Audi promotes the clean diesel technology A3 TDi with the &#8220;Green Police&#8221;.  It is a collaborative advertising campaign collaborating the cheap trick rock band.  This campaign adapted the 1979 track &#8220;Dream Police&#8221; of the band who are timed to roll out for 2010 Super Bowl.  The &#8220;Dream Police&#8221; which becomes &#8220;Green Police&#8221;, [...]]]></description>
			<content:encoded><![CDATA[<p>Audi promotes the clean diesel technology A3 TDi with the &#8220;Green Police&#8221;.  It is a collaborative advertising campaign collaborating the cheap trick rock band.  This campaign adapted the 1979 track &#8220;Dream Police&#8221; of the band who are timed to roll out for 2010 Super Bowl.  The &#8220;Dream Police&#8221; which becomes &#8220;Green Police&#8221;, is the anthem of the environment watch dog that awards Audi with the top points for environmental correctness.  You can see this campaign online.</p>
<p>In its ad for what is the &#8220;Green Car of the Year&#8221;, Audi made fun of what green movement should be.  The spot features the &#8220;Green Police&#8221; running and about charging people with their eco-crimes such as the use of incandescent light bulbs and the use of plastic bottles.  It was all set to the tune from the Cheap Trick.  It was such a lighthearted and fun poke at the green movements and the environmentalists.  At the end:  There is a green cara sending the message that you don&#8217;t have to be colored green to really get green.  The car used, by the way, is the Audi A3 TDi, which runs on a clean diesel fuel.  Truly, the lighthearted tone of this band with the <a href="http://superbowlads.fanhouse.com/2010/audi-green-police/">audi  green police</a> works this year.  This is a winner since they manage to entertain the consumers while telling them their brands.</p>
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